Program: Jwande Jazbe
Topic: Impacts of Sabawoon Programs on the Society
Guest#1: Afzal Khan Mohmand (Reporter CRSS)
Guest#2: Abdul Razaq (Reporter CRSS)
Field Story 1: Public gathering regarding Sabawoon programs in DIK
(Reporter Jamshed Mehsud)
Field Story 2: A session organized by CRSS in Kohat
Anchor Person: Saima Gul
Co-Anchor Person: Khan Baba
Summary: Pakistan in general and Khyber Pakhtunkhwa and Fata in particular suffered a lot, due to over the decade long turmoil of natural and man-made disasters. The disastrous earthquake of 2005 in Hazara Division and then flash floods of 2010 in Malakand devastated the lives and properties of thousands of people and forced millions of people to flee from their homes and shift to safer localities or to lead camp life. The role of radio cannot be underestimated during and after natural and man-made emergencies. In chaotic and uncertain situations related to natural disaster and awareness about disaster risk management, information is important for people to understand their recent situation. Sabawoon that can be literally defined as Dawn is a Pashto language radio program launched by CRSS. The program that had began in Nov 2009 as humanitarian information to the context of the Swat-Malakand IDPâs crisis, but transformed into a strategic communication venture. Sabawoon shows are aimed to sensitize the people for socio-political and economic issues in the region as well as to promote culture and norms of Pakhtun society.
Saima Gul: Sabawoon management always tried its level best to bring diverse and multiple topics for its audience/listeners to educate them and inform them. The program has five different segments i.e. Jarga Maraka, Da Sime Jaj, Jwande Jazbe, Da Elam Ranra and Nomawary Pukhtana, on-air on weekly basis. Jarga Maraka and Da Sime Jaj discuss most recent issues and events happening inside the province. While Jwande Jazbe is sheer for youth encouragement, similarly in Nomawary Pukhtana we invite our legends and prominent personalities of the region to know about their lifestyle and struggle they made in life for a change. Our last but not least program is âDa Elam Ranraâ, which is about diverse disciplines and different fields of life and we study about them in our Universities. Mr. Abdul Razaq, what is the impact of Sabawoon programs on the society?
Abdul Razaq: Radio has great significance and glorification in this age too and it is still a powerful medium to mold the opinion of the people at grass root level. As reporter we interview people in different areas regarding their issues and problems and their response becomes fantastic in this regard. They keenly wait that when their interview will be on-aired. Some departments or organizations request for providing clippings of the interview to put into an archive. People have access to radio both in rural and urban areas of the province especially tribal men and women vigorously listen to CRSS programs and these have tremendous popularity among them as we receive their feedback through telephone calls.
There are three major means of disseminating information i.e. TV, Radio and Newspaper. TV channels initiate mostly political based programs to have a higher rank and gain maximum number of advertisements. Our newspapers become full of crimes and terror related stories and political statements. These news publications are aimed to attract the readers through sensational news. Radio programs are meant to discuss all kinds of topics with prime focus on social issues, so as to benefit the ordinary persons. In lifting up the poor lifestyle of the people, its role is magnificent. Radio is the cheapest, but most powerful medium at present. FM channels are approachable like people can listen to it in mobile phones and vehicles particularly our women listen to it while performing their domestic chores.
Khan Baba: People donât have access to TV and newspapers in villages. In villages and Fata, newspapers dispatch after two or three days of its publication. Radio informs the people about day to day happenings in each and every corner of the country. It is meant to disseminate news and views.
Saima Gul: Mr. Afzal, what change radio has brought in the lifestyle of rural women?
Afzal Mohmand: Our women do not find time for watching TV, because they always remain busy in their domestic chores. Radio can be listened anytime and at anywhere. Thus women eagerly listen to Radio that is manipulating their way of life positively. Its programs are designed for targeted community. CRSS is trying to promote culture and traditions of Pakhtun society as well as sensitize the audiences towards different social, political and economic issues. Similarly it is also giving informal education enabling people to solve their problems by themselves.
Khan Baba: there is no electricity in Fata thus tribesmen can neither view TV nor read newspapers as street hawkers do not distribute newspapers in Fata on daily basis. Therefore all the inhabitants depend on radioâ. Prominent and competent personalities are invited to radio programs as a guest to debate on national and international issues. We know about reputed and renowned personalities of the region.
âReportâ: Center for Research and Security Studies organized a gathering with the listeners of Sabawoon program to know their feedback about this radio program running from FM101 and other stations of the province. The session was held here at Kurai area of Dera Ismail Khan District. They expressed their views regarding Sabawoon programs as under:
Listener 1: âMy name is Amanullah Masaood; I belong to Wali Abad Colony. I am a regular listener of Sabawoon program. It is playing an effective role in sensitizing the masses towards core issues of the region. It is truly representing Pakhtunâs culture and norms as well as underlining the need of peace and tranquility for the region. Peace is the key to overall economic growth and national development. Peace cannot be revived within a week or month rather it will take time. The segments of Sabawoon like Jarga Maraka, Da Sime Jaj and Jwande Jazbe are playing a vital role in promoting serenity and Pakhtun cultural valuesâ.
Reporter: what would you suggest to improve the program?
Listener 1: âI suggest program duration should be increased. Besides, the on-aired programs should have to be repeated again and again on different FM and AM channels to benefit maximum numbers of people. It will increase its listeners throughout the regionâ.
Listener 2: âMy name is Sultan Ahmad and I am resident of DIK. I am hearing the program since one and half year. It is educating the masses on social, political and economic issues and gives fruitful suggestions to resolve these issues. It is striving for revival of Pashto culture and traditionsâ.
Reporter: Students are also present in the gathering. Mr. Muhammad Rafiq, do you listen to our programs?
Student: âI am a student and canât find enough time to listen to programs. But I like âDa Ilam Ranraâ program, it makes people cognizant to different fields and knowledges as well as helping students to choose a career, which suits them. I think through such endeavors, we can make a differenceâ.
Listener 3: âwhether it is flash flood of 2010 or October 5 earthquake, radio played magnificent role and disseminated information during these crises, owing to which many lives were protected. During general elections, it guides the voters that which party is important and what is its manifesto. It can guide the people in right direction as well as develop democratic values in the countryâ. Endsâ¦
Saima Gul: Mr. Abdul Razaq, how can we preserve our culture and norms through radio?
Abdul Razaq: In Khyber Pakhtunkhwa mainstream media especially radio is playing an important role in preservation of the culture like focusing cultural and music related activities and traditional games. New generation needs to be exposed to their rich heritage like most of the Pashtoon youths may not know about âTighaâ (ceasefire), which is also a part of Pakhtun culture.
Afzal Mohmand: These programs guide the people in right direction and help them to adopt a good way of life. Recently a capacity building training workshop was conducted for businessmen of Fata in Aza Khel. Many traders from Bajaur Agency attended the training and they came to know, because they became aware about the training after listening to Sabawoon. Journalists highlight every aspect of life, their role cannot be underestimated in ongoing âwar on terrorâ. The purpose of Sabawoon segment âJwande Jazbeâ is to encourage the people particularly youth, who have been frustrated due to lack of employment opportunities. It gives a hope to such youth that there are many other ways of working, through which they could support themselves and their families.
Khan Baba: Our shows focus and conduct debates on the socio-political issues that the Pakistani particularly Pakhtun society faces. We invite experts and professions from different walks of life in our shows, whose guidelines and knowledge have been a great guidance for the listeners.
Saima Gul: This is media, which realizes the world that there is intense need of relief aid and support for internally displaced persons in Pakistan by highlighting their need for shelter, food and water. Similarly these homeless persons donât have proper facilities at camp or source of entertainment thus radio has been a great mean of entertainment for them to stress out.
Afzal Mohmand: militancy affected people particularly homeless persons must be guided so as they can find solution to their unending problems and ordeals. When a relief project launches or foreign aid is provided in the name of IDPâs so they should be aware through media. Sabawoon programs had begun in November 2009 as humanitarian information to the context of the Swat-Malakand IDPâs crisis. During 2010 floods, we gave especial focus on worse flood hit areas like Charsadda and Nowshera where FM programs were great source for the affectees to access to relief goods and to encourage them how to deal with this situation. During the flood, Sabwoon team was in Sachbarn area of Mingora Swat, however due to heavy flood, the area has been disconnected with Migora city, because Kanju Bridge was washed away. I visited Shangla, Kas, Aloch and Alpuri and presented the problems of the trapped affectees through radio reports.
âReportâ: A gathering titled âThe impact of Sabawoon program on the audienceâ was organized here in Tirah area of district Kohat, in which participants appreciated the radio programs of Sabawoon and said the invasion of TV channels couldnât reduce the importance of radio in this age.
Participant: âMy name is Ijaz Khattak, I believe the significance of radio is being increased with each passing day in the region. People face prolonged power outage in the rural sites, but there is no need of electricity to listen to radio. For ending up fights and conflicts between the communities and for upholding of peace, its role cannot be overlooked. I proud of Sabawoon program for pointing out social and moral ills in the society and motivating the people for a good changeâ.
Participant 2: âMy name is Madad Ali Khel, Adab-ao-Saqafat (Literature and Culture) program was part of Sabawoon in past. It gave a chance to our poets and literary figures to come to the show and express their views. It was a good effort to keep alive our Pashto language and culture. I suggest this should have to be commenced again that will promote our culture and tradition. I personally like Jarga Maraka segment of Sabawoon, which structures shows on current affairs. These all programs of Sabawoon are awakening the Pashtoon that itâs time to stand united in this critical stage of history and to make collective efforts to come out of existing situation. These have messages to stay away from negative deeds and evils and adopt a way that is in our best interestâ.
Reporter: Another dweller of Kohat, Mr. Adnan Bukhari added such kind of welfare and informative based programs are the need of the hour.
Participant 3: âradio presents family oriented programs that have both the elements of information and entertainment otherwise there is no more healthy entertainment on TV Channels. These TV channels present awkward programs and movies that are not family orientedâ.
Participant 4: âMy name is Anwar, I hope CRSS will continue these programs in future too. The lives of the people have badly influenced by continued war and terrorism, radio should keep continue its role for rehabilitation of these affectees. Endsâ¦
Saima Gul: Our many people use English and Urdu words in Pashto language. We try through our program to present typical Pashto for nourishment of this language. It is important for preservation of mother tongue.
Afzal Mohmand: Pashto literature and writing is done in Yousafzai language and we should promote this dialect. Through radio, people know about different dialects being spoken in other regions.
Saima Gul: Mr. Razaq, what is the importance of Da Elam Ranra program for the people?
Abdul Razaq: As we mentioned that Elam Ranra segment discusses disciplines/subjects being taught at University level. In the light of this program, youth know that what career they can adopt in a particular field or how to get further education. Students know about the scope and importance of various subjects, which are suitable for them. In our society, parents force their children for a particular field without knowing their will and interest, this program will definitely realize people that all fields are equally important and respectable. Media is acting like a change setter nowadays, which molds the opinions and views of people. Therefore, presenters and producers should produce those things, which are the need of the time.
Afzal Mohmand: Radio has got closed religion and Pashto culture for us and we practice them in our life. This medium preserved our cultural values and norms, working for harmony and peace building in the region. I think without its pivotal role peace and serenity is not attainable in the region. Currently we need unity, harmony and cohesion among our ranks thus media should promote the said things and to make collective effort for rooting out terrorism.